The Southern Mallee brand is designed to create a recognisable sense of place and pride in our region, and local businesses and community organisations may apply to use the brand in order to promote their connection to the district. The colours, the shapes, the welcome text and the design elements all form a brand that celebrates the Southern Mallee’s welcoming and relaxed vibe, the sense of freedom and space, the landscape and the strength of community connections.

The branding has also been created to allow a certain level of flexibility, however for it to maintain its integrity and build value for the community, it is important to ensure that it’s used appropriately and in a consistent way across all applications.

Guidelines have been developed to ensure the appropriate use of the brand and to help those who wish to use the branding in a way that not only adds value to their own organisation, but also supports the Southern Mallee as a whole.

Brand Guidelines

The guidelines set out how the colours, logos and language that may be used, and incorporate aspects such as:

• the correct colour
• permitted orientations of the words and logos
• the correct usage and placement of the branding, including backgrounds
• acceptable typefaces (fonts) that may be used
• graphic device styles that are suitable
• the use of the “You’re always welcome…” text
• examples of photography that should be followed
• the guidelines should provide clarity regarding the use of the branding, however, should you have any questions, please do not hesitate to contact our Coordinator Executive Services (details below)

If you wish to use The Southern Mallee brand in any way, a Brand Usage Application Form must be completed and returned to:

Southern Mallee District Council

council@southernmallee.sa.gov.au

PO Box 49

Pinnaroo SA 5304